5 Best General Liability Insurance in Massachusetts for 2023

Thang Truong
Thang Truong
Updated on:

More than 700,000 small businesses employ about 1.5 million employees in Massachusetts, which accounts for 45.5% workforce in the state. The overall growth of small business in 2019 was 2.5%, which was down from 3.3% in 2018. 89% of employees working in the construction industry in Massachusetts work for small businesses. Only workers compensation insurance and commercial auto insurance are required in the state of Massachusetts. However, general liability insurance is an essential insurance policy that all small businesses should have, especially if you conduct the business with your clients in a location. We explain the details and recommend the top 5 general liability insurance companies in Massachusetts for your consideration.

The 3 best general liability insurance companies in Massachusetts

We research more than 20 companies offering general liability insurance in Massachusetts and here are our recommendations for the 5 best providers.

  • Simply Business: Best for finding cheap coverage from top-tier carriers
  • NEXT: Best for a great digital experience and affordable rates
  • CoverWallet: Best for comparing online quotes
  • Travelers: Best if you need more than just general liability insurance and are ok to work with an agent
  • biBERK: Best if you want a completely digital experience

Simply Business: Best for finding cheap coverage from top-tier carriers

Simply Business is a digital brokerage firm specializing in serving small businesses. What sets them apart is that they partner with several reputable carriers that have solid financial strength ratings and tend to offer low-cost coverage. That makes it easy for you to find the cheapest general liability insurance quotes with them.

After submitting your information, Simply Business will provide several quotes from partners that they work with. Many of their carrier partners may not be well-known but offer great affordable quotes that you wouldn’t be able to access otherwise.

Getting and comparing several quotes online are fast and simple. Within 10 minutes you will find the cheapest one for you.

Simply Business also has a great customer satisfaction rating on trustpilot.

NEXT: Best for a great digital experience and affordable rates

An online insurance company, Next offered us the opportunity to bundle multiple policies for an additional 10% discount. Their insurance options included:

We opted not to bundle the policy with any other coverage. The website provided quotes for three levels of general liability coverage. Our quotes were as follows:

  • ProPlus ($1M Per Incident/$2M Per Year): $309.92/month
  • Pro ($1M Per Incident/$1M Per Year): $274.00/month
  • Basic ($300K Per Incident/$300K Per Year): $200.75/month

It offers a great digital experience. We got these quotes in less than 10 minutes and in our experience, their rates are always more competitive than others.

CoverWallet: Best for comparing online quotes

CoverWallet is a digital insurance broker. They work with several leading insurance companies. They can provide quotes from their partner companies. An advantage of working with CoverWallet is that you can get and compare several quotes from their partner companies after providing your personal information. That will save you time from getting quotes from several companies. So if your main goal is to compare several quotes before making your final decision, CoverWallet is a good option.

Another benefit of working with CoverWallet is that after you buy a policy through them, you will have access to the digital dashboard to manage all of your business insurance policies in one place. The dashboard also offer several useful features such as downloading the certificate of insurance, filing a claim, and renewing a policy.

Travelers: Best if you need more than just general liability insurance and are ok to work with an agent

Travelers is a very well-known company in the insurance industry. They have been around for more than 160 years and one of the biggest providers of business insurance. Travelers offer a huge assortment of several business insurance products. If you need more than just general liability insurance for your business and prefer getting all business insurance policies from the same provider, Travelers can be a good option for you.

With more than 160 years of experience, Travelers definitely knows how to handle claims and has the excellent financial strength to pay the claims when they need to. They has a superior rating from AM Best (A++).

Travelers also has good consumer ratings, earning a A+ on BBB. However, their scores on J.D.Power’s 2020 commercial insurance survey are a bit lower than average for overall satisfaction. They rank 6th out of the top 10 small business insurance companies in the study, which is a big jump from the 11th position they ranked last year (2019).

Lastly, the biggest disadvantage of working with Travelers is that you have to work with their agents. Their digital capabilities are quite limited. They can’t even offer quotes online.

If you are a larger company and might need other types of business insurance policies in addition to general liability insurance in Massachusetts, you might consider Travelers.

BiBERK: Best if you want a completely digital experience

biBERK is a Berkshire Hathaway company, similar to Geico. So they definitely offer excellent financial strength that they benefit from the parental company. You should feel assured that they will be able to pay the claims when they need to.

On the other hand, similar to other insuretech startups, they offer digital advantages. You can get quotes, buy a policy, and print out the certificate of insurance within minutes. After buying a general liability insurance policy from biBERK, you can manage the policy completely digitally.

In addition to general liability insurance, they also offer other types of business insurance such as workers compensation insurance, professional liability insurance, cyber security insurance, product liability insurance, commercial property insurance, etc.

Is general liability insurance required in Massachusetts?

No, general liability insurance isn’t required in Massachusetts. Only workers compensation insurance and commercial auto insurance are required in Massachusetts.

However, general liability insurance is an essential business insurance policy that any business should consider having. It protects businesses from lawsuits when their customers are injured in their premises or property damages are caused at their customers’ locations.

What does general liability insurance cover?

If you can only get one business insurance policy that is not legally required, you may consider general liability insurance. It covers:

  • Third party injury
  • Third party property damage
  • Advertising injury

Whatever business you’re in, if you deal with customers at a physical location, whether it is your business’s premise or your client’s, it’s a good idea to have general liability insurance. Customers may slip or fall at your office or your store and are hospitalized. They may sue you for medical expenses. General liability insurance will pay for that and your legal costs as well.

Or if you visit your clients’ houses to conduct some business and accidentally damage something valuable. If they decide to sue you, general liability insurance will cover that too.

It also covers you if you are sued for slander or libel

Depending on the company, some general liability insurance policy also cover product liability. This is an essential insurance policy, especially if you manufacture and sell some physical products to the public.

What doesn’t general liability insurance cover?

Although general liability insurance is an essential policy, it doesn’t cover everything that can go wrong. It doesn’t cover:

The first six are covered by different types of policies. Anything illegal and destructive is not covered at all. 

Why small businesses in Massachusetts should get general liability insurance

According to businessnewsdaily, slip-and-fall accidents and premises liability are the two in the the top 3 most common lawsuits against small businesses (after breach of contract). And according to a survey conducted by smallbizdaily, 36%-53% small businesses had to deal with a lawsuit every year. So, getting sued due to your customers slipping and falling in your business location is a lot more common than you would think. These statistics are national, but Massachusetts businesses should expect to have similar frequencies of slip-and-fall accidents.

Getting sued is expensive. From a study by National Center of State Courts, the median combined costs of lawsuits for both parties in a premise liability lawsuit such as slip and falls is $54,000. This can easily bankrupt a small business if they have to pay everything out of the pocket.

Then, too, you’ll have to deal with the emotional toll if someone sues you.

Lastly, for businesses in some industries like general contracting or construction, clients prefer you having proper insurance coverage. More often than not, clients would request you to show insurance proof before signing the contracts for the project.

What affects how much I’ll pay for general liability insurance in Massachusetts?

Many factors affect how much you’ll pay for insurance, such as:

  • Where you work 
  • What industry you’re in
  • How long you’ve been in business
  • Revenue
  • Number of employees (the more employees you have, the more likely it is that one of them will damage something)
  • Claims history

How much does general liability insurance cost in Massachusetts?

The majority of small business owners in Massachusetts can expect to pay between $250 and $6,000 a year for a general liability insurance policy. This depends on many variables that we mentioned above such as the industries, the size, the number of employees, revenue, how long you have been in business, claim history, etc.

The cost of general liability insurance for a small business in Massachusetts varies by providers. You should expect to have different quotes by different insurance companies. Make sure to shop around with at least 3 companies or a digital broker like CoverWallet to compare several quotes to find the cheapest one for you.

>>MORE: How Much does General Liability Insurance Cost?

How to find cheap general liability insurance in Massachusetts?

General liability insurance is essential for small businesses. Even it is required in Massachusetts, you should consider having it to protect your business. Depending on your industry, it might not be very expensive.

In addition, you can find cheap general liability insurance for your business in Massachusetts. Below are some tips that you can consider:

  • Always make sure to shop around for the cheapest price. Getting quotes from several companies or comparing several quotes with a digital broker like CoverWallet.
  • Before renewing your policy, make sure to shop around again to ensure that your current policy has the cheapest price already.
  • Sometimes insurance companies will let you take a risk assessment to earn a discount
  • Bundling several policies together will also earn a discount
  • Just like auto insurance, maintaining a good and continuous record of general liability insurance policy for your business can also help keep the price low.

Last Thoughts

General liability insurance is a necessity if you own a small business in the state of Massachusetts. It may not be too expensive. It will give you peace of mind and allows you to focus on growing your business. After determining how much coverage you need, you should get quotes from at least 3 companies or a digital broker to compare and choose the cheapest one for you. You should also consider the company’s financial strength and customer satisfaction as well. You want a company with low prices that you can rely on.

Thang Truong

Thang Truong covers small business insurance and small business success at BravoPolicy. He is a licensed P&C insurance agent. Previously, he held product leadership positions at realtor.com, Capital One, NerdWallet, and Mulberry Technology. He holds a MBA degree from UC Berkeley - Haas School of Business.

More Stories

9 Best General Liability Insurance Companies for 2024

General liability insurance is probably the most popular business insurance that almost all businesses should have. It is required for some professions such as construction. The good news is that many insurance companies offer this product, so it is easy to find one that is the best for your business. In our intensive research, here […]

9 Best Commercial Auto Insurance Companies & Quotes in 2024

If you use your vehicles for work, you need to get a commercial auto insurance policy. Your personal auto insurance policy won’t cover the vehicles when you use for business. Commercial auto insurance is necessary when cars, trucks, or vans are used to conduct business. We cover everything you need to know about commercial auto […]

The 5 Best Business Owners Policy (BOP) Insurance for 2024

A Business Owner’s Policy (or BOP Insurance) is important to any small business to cover potential damages and losses when unexpected events happen. A BOP policy includes the coverages of general liability, commercial property, and business interruption in one master policy. If a small business can only afford one insurance policy, it should be a […]

11 Best Professional Liability Insurance Companies for 2024

If you’re a small business and in the market for professional liability insurance, below are 11 best companies offering this type of insurance for small businesses. In order to get an idea of the prices where online quotes were offered, we looked at a hypothetical accounting business in Wisconsin that had been in business for […]

Milepost Joins Truckstop: A New Dawn for Commercial Truck Insurance

The trucking industry is about to witness a significant shift in how insurance policies are procured, managed, and serviced. Milepost Insurance Agency LLC, a renowned Berkshire Hathaway enterprise, has recently collaborated with Truckstop, thereby pioneering a new era in trucking insurance for independent owner-operators. Revolutionizing the Insurance Experience The primary aim behind this dynamic partnership […]

Navigating Commercial Truck Insurance Premiums in 2023

Commercial truck insurance has become a focal point for many in the transportation sector as we delve deeper into 2023. With premiums seeing significant spikes in recent years, stakeholders are asking: Are we approaching a stabilization or even a decrease in these rates? Insights from industry experts provide clarity on this critical concern. Trends in […]

Regulatory Changes and Rising Commercial Truck Insurance Costs in California

In the wake of the passing of California’s AB5 bill, the trucking industry, including drivers and insurers, face unforeseen challenges. The legislation threatens to severely disrupt contractual trucking gigs, leading to rising insurance costs and potential operational changes. AB5 – A Potential Setback for Owner-Operators AB5, signed into law by Governor Gavin Newsom in 2019, […]

Finding Balance in Commercial Truck Insurance: Costs, Value, Services, and Long-Term Benefits

Navigating the maze of truck insurance offerings is not just a matter of finding the lowest price. It’s about understanding the nuances of what you’re buying, considering long-term benefits, and ensuring a harmonious relationship with your provider. This article offers a detailed examination of the process, unfolding the aspects of costs, value, services, honesty, and […]

New SEC Regulations on Cybersecurity and AI: A Comprehensive Overview

In an era where technology is at the forefront of business operations, the U.S. Securities and Exchange Commission (SEC) is taking decisive steps to ensure transparency and ethical practices. On Wednesday, the SEC was set to introduce new regulations that will impact publicly traded companies in two significant areas: cybersecurity and artificial intelligence (AI). These […]

6 Best Malpractice Insurance for Nurse Practitioners for 2023

Nurse practitioners have a great deal of responsibility when it comes to patient care. Many nurse practitioners assume that because they work under a doctor and their employer provides some level of malpractice insurance, they’re covered. It may be worth it to purchase your own policy, however. Employer malpractice insurance is to protect the employer, […]