True North Truck Insurance Review 2023

Thang Truong
Thang Truong
Updated on:

True North Truck Insurance is an insurance broker serving Colorado, Illinois, Iowa, Michigan, and Texas. They have 25 years of experience working in the transportation industry. The company specializes in providing commercial insurance, particularly for owner-operators and transportation companies. Additionally, they specialize in lowering the risk for businesses.


True North was established in 2001. The company was formed from the merger of Davis Jones Lamb Insurance, Insurance Service Corporation, and Verhille & Associates. The firm is based in Eastern Iowa, and the merger created the largest financial services firm of its kind in the area. 

Within four years of the merger, the company began expanding in Iowa and into other areas. Along the way, the company has acquired other companies via merger or acquisition. In 2018, the company announced further expansion into Colorado. 

The company’s stated mission is to assist companies and people with protecting and maximizing assets, opportunities, and resources. They help companies build a broad-based risk management plan using their industry knowledge and dedication to their clients. 

The company features client-centric teams to help it deliver on its mission statement. It strives to build integrated specialty practices with a national network of clients, including some of the industry’s largest motor carriers. They use a collaborative team approach to risk management strategies that allow the drivers to focus on the job of hauling freight safely. 

True North commercial truck insurance coverages

True North has policies for both businesses and individuals, but they specialize in business insurance. Some of the business insurance coverages it offers are: 

  • Bonds
  • Commercial auto
  • General liability
  • Inland marine
  • Cyber liability
  • Loss control and safety engineering
  • Professional liability
  • Property
  • Directors and officers liability
  • Employee benefits
  • Umbrella
  • Employment practices liability
  • Errors and omissions
  • Workers compensation

Their personal policies include:

  • Auto
  • Home
  • Health
  • Financial planning

Why choose True North commercial truck insurance?

The company has a unique approach to the industry. They built their practice to serve two distinct customers. Those customers are independent drivers and transportation enterprises. 

True North has a national client base of high-quality transportation companies that over 70 specialized team members serve. The company serves over 37,000 leased owner-operators. More than 1/3 of the nation’s top for-hire motor carriers have worked with True North.

True North embraces challenges facing transportation industry clients while still balancing concerns and motivation. The company realizes that building a cohesive strategy for risk management is more art than craft based on the risks the transportation industry faces. 

With client-centric teams that have experience in many specialties, True North can deliver exceptional results for its client base. They have designed a program called Independent Advantage exclusively for the owner-operators who act and think like entrepreneurs on the road. 

Independent Advantage is an offering of various business coverages that protect your business while still maintaining contractual obligations and satisfying regulatory requirements. It’s designed specifically for owner-operators. It’s crafted to create easier processes for drivers to get personal and business coverages that protect both their families and businesses. 

Independent Advantage is the driver insurance platform for True North. The Independent Advantage platform is exclusively for independent contractor drivers and their families. The platform combines risk management solutions with insurance coverages to help protect and maximize the company’s clients’ resources, opportunities, and assets. 

Learn more at the best trucking insurance agencies

What business types does True North work with?

The transportation industry makes up more than 40% of True North’s business. However, they do cover other businesses as well. Some of the types of companies they cover include: 

Which insurers work with True North?

True North doesn’t reveal which insurance companies their partners are. This means the customers must rely on the agents to find the coverage that best suits their business needs. Some customers might not appreciate this method of doing business if they prefer to have more control over the process. 

Praises and ratings

The Better Business Bureau (BBB) gives True North an A+ rating even though it doesn’t show any customer reviews to back the rating. The company rates 4 out of 5 stars on Google’s rating. Facebook reviews show some five-star reviews without any comments by customers for context regarding the reviews. Social media ratings can give you an idea about the company’s service, but more reputable rating sites would provide more reliability and authority to the ratings. 

Final thoughts

True North is a risk management firm and insurance broker that is headquartered in Cedar Rapids, IA. The company was formed via merger in 2001. Since that time, they have expanded to other areas and have dedicated themselves to providing excellent risk management services as well as insurance coverages tailor-made to the trucking industry.

Thang Truong

Thang Truong covers small business insurance and small business success at BravoPolicy. He is a licensed P&C insurance agent. Previously, he held product leadership positions at, Capital One, NerdWallet, and Mulberry Technology. He holds a MBA degree from UC Berkeley - Haas School of Business.

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