6 Best Life Coach Insurance Companies & Costs for 2023

Thang Truong
Thang Truong
Updated on:

The life coaching profession has grown rapidly in recent years, as more individuals seek guidance and support to reach their personal and professional goals. With this growth comes an increased need for life coaches to protect themselves and their businesses from potential risks. Life coach insurance plays a crucial role in safeguarding coaches from the financial repercussions of lawsuits and claims. This article aims to provide you with essential information about life coach insurance, including requirements, coverage options, liability, costs, and top providers.

6 best life coach insurance providers

Several insurance companies offer coverage for life coaches. We have done intensive research and here are our recommendations for the best providers with their unique features

  • Simply Business: Best for comparing several quotes to find the best one
  • The Hartford: Best for comprehensive coverage tailored to the needs of life coaches
  • Hiscox: Best for professional liability coverage
  • Alternative Balance: Best specialized provider of coverage for life coaches
  • Tivly: Best brokerage firm if you prefer working with an independent knowledgeable agent
  • NEXT: Best for a sleek and fast digital experience

Simply Business: Best for comparing several quotes to find the best one

Simply Business is one of the top insurance brokerage firms specializing in serving small businesses and self-employed entrepreneurs. They offer a wide range of insurance coverages that small businesses and self-employed entrepreneurs may need.

Simply Business offers an online insurance platform that enables life coaches to easily compare quotes from multiple top providers, helping you find the right coverage at a competitive price.


  1. User-friendly platform streamlines the quote comparison process.
  2. Access to a wide range of providers, increasing the chances of finding the best fit for your needs.
  3. Customizable coverage options, allowing you to tailor your policy.


  1. May not offer in-depth specialized coverage options for specific coaching niches.
  2. As an intermediary, customer service experiences may vary depending on the provider you ultimately choose.

The Hartford: Best for comprehensive coverage tailored to the needs of life coaches

The Hartford is a well-established insurance provider known for offering comprehensive coverage specifically designed for life coaches, including optional endorsements to cater to unique coaching niches. The Hartford is arguably one of the best and the most reputable small business insurance providers in the world. They have been around for more than 200 years and insuring more than 1 million small and micro businesses. 


  1. Industry-specific coverage ensures your unique coaching risks are addressed.
  2. Optional endorsements provide flexibility to tailor your policy further.
  3. Reputable provider with a strong financial rating and excellent customer service.


  1. Pricing may be higher than less specialized providers.
  2. May have more stringent underwriting criteria, making it more challenging for new or high-risk coaches to obtain coverage.

Hiscox: Best for professional liability coverage

Hiscox is a reputable insurance provider that specializes in professional liability coverage, making them an excellent choice for life coaches seeking robust protection against errors and omissions.


  1. Expertise in professional liability coverage ensures comprehensive protection.
  2. Customizable policy options to suit the needs of various coaching niches.
  3. Excellent customer service and claims handling reputation.


  1. May not offer the most competitive pricing for general liability or other additional coverage options.
  2. Limited availability in some states.

Alternative Balance: Best specialized provider of coverage for life coaches

Alternative Balance is an insurance provider that focuses exclusively on offering coverage for life coaches and other wellness professionals, ensuring their policies are tailored to the unique needs of the coaching industry.


  1. In-depth understanding of the life coaching profession and associated risks.
  2. Customizable coverage options to meet the specific needs of various coaching niches.
  3. Competitive pricing for specialized coverage.


  1. May not offer the same range of additional coverage options as larger, more diversified insurance providers

Tivly: Best brokerage firm if you prefer working with an independent knowledgeable agent

Tivly is an insurance brokerage firm that connects life coaches with knowledgeable independent agents who can help you navigate the insurance market and find the best coverage for your needs.


  1. Personalized service from independent agents who understand the life coaching industry.
  2. Access to a wide range of providers and policy options.
  3. Assistance in identifying potential risks and finding the best coverage to mitigate them.


  1. As a brokerage firm, customer service experiences may vary depending on the agent you work with.
  2. May not have direct control over pricing, as they work with multiple insurance providers.

NEXT: Best for a sleek and fast digital experience

NEXT is an insurance provider that stands out for its user-friendly digital platform, offering a quick and convenient way to obtain and manage your life coach insurance policy.


  1. Quick and easy online quote process.
  2. User-friendly platform for managing your account and submitting claims.
  3. Offers instant coverage upon approval, ideal for coaches who need insurance quickly.


  1. Limited personal interaction, which may be a drawback for those who prefer a more traditional insurance experience.
  2. May not provide the same level of specialized coverage as providers focused solely on life coaching.

Criteria for choosing the best insurance provider

When selecting an insurance provider, consider the following criteria:

  1. Financial stability: Choose a provider with strong financial ratings to ensure they can pay claims.
  2. Industry experience: Providers with experience in the life coaching industry will have a better understanding of your unique needs and risks.
  3. Reputation for customer service: Select a provider known for responsive and helpful customer support.
  4. Competitive pricing: Compare rates from multiple providers to ensure you’re getting the best value for your coverage.

Comparing different providers to find the best fit for your needs

To find the best life coach insurance provider for your needs, take the time to research and compare the features, coverage options, and pricing of each company. Reach out to multiple providers to request quotes and ask questions about their policies. Consult online reviews and testimonials to gain insights into the experiences of other life coaches with each provider.

Consider working with an insurance broker who specializes in life coach insurance such as Simply Business or Tivly as they can help you navigate the options and find the best policy for your unique circumstances.

How much does life coach insurance cost? 

The average cost of a professional liability insurance policy for life coaches is $65 per month, or $780 per year. Most life coaches pay between $42 to $130 per month for their professional liability insurance policy. 

In addition to professional liability coverage, which is the most popular policy, life coaches may also need to have general liability insurance, commercial property insurance, and cyber insurance coverage. Below are the average costs of these policies for life coaches: 

Life coach insurance coverage Average costs 
Professional liability insurance $65 per month 
General liability insurance$58 per month 
Commercial property insurance $82 per month 
Cyber liability insurance $31 per month 

Keep in mind that these are just the average, your rates will be different. Be sure to shop around with a few companies or work with a top brokerage firm like Simply Business or Tivly to get and compare several quotes to find the cheapest one for you. 

Comparing costs of different coverage options

It’s essential to compare the costs of various coverage options to ensure you’re getting the best value for your insurance needs. When comparing policies, consider the coverage limits, deductibles, and any additional features or endorsements that may be relevant to your practice. Keep in mind that the cheapest policy may not always provide the best protection.

We recommend that you get quotes from several top providers or work with a good brokerage firm like Simply Business to compare several quotes to find the best, one possibly the cheapest one, for you. 

What factors affect life coach insurance premiums? 

Several factors can influence the cost of life coach insurance premiums, including:

  1. The size and scope of your coaching practice.
  2. Your experience and qualifications as a life coach.
  3. Your claims history, including any previous lawsuits or insurance claims.
  4. The coverage limits and deductible you select for your policy.
  5. The specific risks associated with your coaching niche or clientele.

Tips for saving on life coach insurance premiums

To save on life coach insurance costs, consider the following strategies:

  1. Bundle your policies: Insurers may offer discounts for combining multiple insurance policies, such as professional and general liability coverage.
  2. Increase your deductible: Opting for a higher deductible can reduce your premium, but be prepared to pay more out-of-pocket in the event of a claim.
  3. Work with an insurance broker: Brokers can help you find the best coverage options and rates by comparing policies from multiple providers.
  4. Maintain a clean claims history: Avoiding lawsuits and claims can result in lower premiums over time.
  5. Implement risk management strategies: Demonstrating a commitment to minimizing risk may make you more attractive to insurers and result in lower premiums.

Who needs life coach insurance? 

Life coach insurance is essential for anyone working in the life coaching profession, regardless of their niche or level of experience. It provides protection for both new and established life coaches, as well as those working as employees, contractors, or business owners. Life coach insurance is crucial for anyone offering guidance and support to clients to help them achieve their personal or professional goals.

Here are some examples of professionals who may need life coach insurance:

  1. Career coaches: These coaches assist clients in making career-related decisions, such as job transitions, promotions, or identifying the right career path.
  2. Executive coaches: Executive coaches work with top-level managers and executives to enhance their leadership skills, decision-making abilities, and overall performance.
  3. Relationship coaches: These coaches help clients navigate personal relationships, such as romantic partnerships, family dynamics, or friendships.
  4. Wellness coaches: Wellness coaches guide clients in improving their overall well-being, focusing on areas such as nutrition, exercise, stress management, and work-life balance.
  5. Financial coaches: Financial coaches help clients create budgets, manage debt, and develop long-term financial plans.
  6. Performance coaches: These coaches work with clients to improve their performance in specific areas, such as sports, arts, or academics.
  7. Spiritual coaches: Spiritual coaches help clients explore their spirituality, beliefs, and personal growth.

By obtaining life coach insurance, professionals in these fields can protect themselves from potential financial losses due to lawsuits and claims arising from their coaching services. Insurance coverage can help cover legal fees, settlements, or judgments in cases involving allegations of negligence, errors, or omissions, as well as general liability issues such as bodily injury or property damage.

Requirements for life coach insurance

Life coach insurance is not generally required by federal or state law. However, life coaches may still need to have it to comply with their licensing requirements and enhance their professional standards. In some unique circumstances, life coaches must have coverage to be able to work. We discuss the details below:

Licensing and certification requirements for life coaches

While not all states require licensing for life coaches, obtaining certification from a reputable organization can enhance your credibility and may impact your insurance requirements. Research your state’s regulations and consider pursuing certification from organizations like the International Coach Federation (ICF), the Center for Credentialing & Education (CCE), or the Professional Association of Coaches (PAC).

Insurance requirements based on state regulations

Different states have varying regulations regarding insurance requirements for life coaches. It’s essential to familiarize yourself with your state’s specific regulations to ensure compliance. Some states may require a minimum amount of professional liability insurance coverage, while others may have additional requirements.

Circumstances where insurance may be mandatory

Insurance may be mandatory if you work as an employee or contractor for an organization that requires life coaches to carry insurance. Additionally, leasing office space or hosting events might necessitate having insurance coverage to protect against potential risks.

What does life coach insurance cover? 

Life coach insurance is an umbrella term referring to insurance coverage that protects life coaches from lawsuits. There are several types of coverage life coaches should consider having:

Professional liability insurance

Professional liability insurance, also known as errors and omissions (E&O) insurance, covers life coaches against claims resulting from alleged negligence, errors, or omissions in their professional services. Examples of situations where professional liability insurance may come into play include:

  1. A client claims your coaching services caused them emotional distress or financial loss.
  2. A client believes your advice led to a negative outcome in their personal or professional life.

General liability insurance

General liability insurance protects life coaches from claims related to third-party bodily injury, property damage, and personal or advertising injury. This type of insurance is essential for life coaches who interact with clients in person or host events. Some scenarios where general liability insurance may come into play include:

  1. A client slips and falls in your office, resulting in an injury.
  2. You accidentally damage a client’s property during a coaching session.

Additional coverage options for life coaches 

There are several additional coverage options that life coaches may consider, depending on their unique needs and circumstances:

  1. Business personal property insurance: Business personal property insurance protects your business equipment, such as computers, furniture, and office supplies, in case of damage or theft.
  2. Cyber liability insurance: Cyber liability insurance protects against claims resulting from data breaches or cyberattacks that may compromise your clients’ sensitive information.

Understanding life coach liability insurance

In practicing their profession, life coaches are exposed to several risks that can result in lawsuits. These are the liability that life coaches should be insured against:

Definition of liability in the context of life coaching

In the context of life coaching, liability refers to the legal responsibility a life coach holds for any harm or damages caused to a client or third party due to their professional services or actions. Liability can arise from various situations, such as professional negligence, errors or omissions, and accidents that occur during coaching sessions.

Common scenarios that may lead to liability claims

Some common scenarios that may result in liability claims against life coaches include:

  1. Breach of confidentiality: If a life coach discloses sensitive client information without permission, the client may sue for damages.
  2. Misrepresentation of qualifications: A life coach may face legal action if they falsely claim to have specific qualifications or certifications.
  3. Inadequate or inappropriate advice: A client may sue if they believe the life coach’s guidance led to negative consequences in their personal or professional life.

Tips for minimizing liability risks as a life coach

To minimize liability risks, life coaches can adopt the following best practices:

  1. Maintain clear and open communication with clients to manage expectations and avoid misunderstandings.
  2. Ensure your qualifications and certifications are accurate and up-to-date.
  3. Keep detailed records of client interactions and coaching sessions.
  4. Continuously invest in professional development to stay current in your field.
  5. Develop a comprehensive risk management plan, including obtaining appropriate insurance coverage.


Life coach insurance is a vital component of any coaching practice, providing protection against potential risks and liabilities that can arise from your professional services. By understanding the requirements, coverage options, liability considerations, and costs, you can make an informed decision when selecting the best insurance policy for your needs.

Take the time to research and compare providers, considering factors such as financial stability, industry experience, customer service, and competitive pricing. By investing in comprehensive life coach insurance, you can focus on empowering your clients with confidence, knowing that your business is protected.

Thang Truong
Thang Truong

Thang Truong covers small business insurance and small business success at BravoPolicy. He is a licensed P&C insurance agent. Previously, he held product leadership positions at realtor.com, Capital One, NerdWallet, and Mulberry Technology. He holds a MBA degree from UC Berkeley - Haas School of Business.

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