How to Start a Profitable Tow Truck Business? (2023 Update)

Thang Truong
Thang Truong
Updated on:

Dive into the fast-paced world of the towing industry, where every day brings a new challenge. Starting a tow truck business can be a lucrative venture with the right planning and execution. This business thrives in virtually all conditions, as vehicles will always need towing, be it due to breakdowns, accidents, illegal parking, or repossession. This guide will help you navigate the route to owning a successful tow truck business.

Understanding the Tow Truck Business

A tow truck business primarily provides roadside assistance, removes vehicles from accident scenes, transports impounded cars, or recovers repossessed vehicles. As a tow truck business owner, you are responsible for managing operations, ensuring customer satisfaction, maintaining your fleet, and meeting all regulatory requirements.

Successful business owners in this industry possess strong problem-solving skills, resilience, mechanical knowledge, a good understanding of local roads, and the ability to work under pressure. Having a commercial driver’s license is also crucial since you may need to drive the tow trucks yourself, especially when starting.

Types of Tow Truck Businesses

There are several types of tow truck business. Each has pros and cons for starting a business: 

Auto Salvage Business

This type of tow truck business focuses on towing cars that have been written off or can no longer be driven and taking them to junkyards or recycling plants.


  • Steady demand for services, as there will always be vehicles reaching the end of their life.
  • Potential additional income from selling salvaged parts.


  • Need for a larger storage space to keep the salvaged vehicles.
  • Potentially more complex regulations around handling and disposing of scrap vehicles.

Roadside Assistance Business

These businesses provide emergency services such as jump-starting a dead battery, changing flat tires, refueling, or towing a broken-down vehicle to the nearest repair center.


  • Constant demand since cars can break down unexpectedly.
  • Typically smaller tow trucks are needed, which may be less expensive.


  • Irregular hours, as many calls for roadside assistance come outside normal business hours.
  • May need to work in harsh weather conditions.

Vehicle Recovery Business

These businesses focus on recovering vehicles from accident scenes or situations where vehicles have gone off the road.


  • High demand, especially in areas with high accident rates.
  • Often a higher rate of pay due to the complexity and risks involved.


  • Higher insurance costs due to increased risk.
  • Need for specialized equipment and training to handle complex recovery operations.

Repossession Business

Repossession businesses work with lenders to recover vehicles when the owners have defaulted on their loans.


  • Stable demand, as unfortunately there are always individuals defaulting on their loans.
  • Repossession orders often include payment for your services.


  • High risk of confrontations with vehicle owners.
  • Legal complications if the repossession is not carried out correctly.

Parking Regulation Enforcement

These businesses work with municipalities or private property owners to remove illegally parked or abandoned vehicles.


  • Regular contracts with government or business clients can provide a steady income.
  • Usually operate within a specific area, reducing fuel costs.


  • Potential for confrontations with vehicle owners.
  • May require rapid response times to meet contract stipulations.

Each of these types of tow truck businesses has its own unique challenges and rewards. It’s essential to consider your local market conditions, your personal interests, and your tolerance for risk when choosing which type of business to start.

Market Overview of the Tow Truck Industry

Industry Size and Competition

The tow truck industry, part of the broader road assistance services market, plays a crucial role in every region’s transport infrastructure. As of the current estimate, the market size of the global towing services industry is about $8 billion and expected to grow steadily over the next few years.

Competition within the tow truck industry is intense, with several large, established players and numerous smaller, local businesses vying for market share. Small businesses have the advantage of local knowledge and personalized customer service, but they may struggle to match the resources and reach of larger companies.

Key Players

Major companies in the towing industry include names like AutoReturn, Urgently, Allstate Roadside Services, and AAA, among others. These companies have broad geographical coverage and a diversified service offering, from standard tow truck services to complete roadside assistance packages.


Profitability in the tow truck business can vary significantly based on several factors. These factors include the type of services provided, the size and scale of the operation, overhead costs, and local market conditions. However, a well-managed tow truck business can be profitable, especially in areas with high demand for towing services due to a high volume of vehicles and traffic.

Several key trends are shaping the tow truck industry’s future. These include:

Increasing Automation: 

Technological advancements are driving automation in the industry, including GPS for efficient dispatching, mobile apps for quick service requests, and software for handling administrative tasks.

Eco-Friendly Practices: 

With rising environmental concerns, many tow truck businesses are shifting towards environmentally friendly practices, including using fuel-efficient tow trucks, offering roadside assistance to electric vehicles, and recycling parts from towed vehicles.

Expanded Services: 

To stand out in a crowded market, many tow truck businesses are expanding their service offerings. This expansion can include providing full roadside assistance, including jump-starting vehicles, changing flat tires, and even providing emergency fuel delivery.

Professional Training: 

As the industry becomes more competitive, there is an increasing emphasis on professional training and certification for tow truck operators. This training not only improves service quality but also enhances safety.

Overall, the tow truck industry is evolving, and businesses need to keep pace with these trends to remain competitive. Success in this industry requires not just a reliable tow truck but also a keen understanding of the local market, a strong focus on customer service, and an ability to adapt to changing industry dynamics.

Tow Truck Business Plan 

A comprehensive business plan forms the backbone of any successful venture. Your business plan should include an overview of your business, market analysis, marketing and sales strategy, organizational structure, and a financial plan.

Market research is essential to understand the demand for towing services in your locality and identify your potential competitors. Knowing your competition will help you identify gaps in the market and offer services that set you apart.

Starting a tow truck business comes with several legal requirements. First, you need to register your business and obtain a federal tax identification number. Specific licenses are required to operate a tow truck, which can vary by state, so check with your local Department of Transport.

Insurance is also a crucial aspect. Tow trucks are high-risk vehicles, and the nature of your work can expose you to liabilities, so comprehensive insurance coverage is necessary. You may also need specific permits to operate in certain areas or carry out specific types of towing.

Acquiring Equipment

The most significant equipment investment you’ll make is in your tow trucks. Tow trucks come in several types, including flatbeds, hook and chain, wheel-lift, and integrated. The best choice depends on your target market.

You can either buy or lease your tow trucks. Buying offers ownership and longevity, but it’s a more substantial upfront investment. Leasing, on the other hand, offers lower initial costs and allows for easier upgrades.

Besides trucks, you’ll need additional equipment like chains, winches, tow dollies, lights, and a two-way radio system. You may also need towing software to manage calls, dispatch, invoicing, and GPS tracking.

Tow Truck Insurance Coverage

Operating a tow truck business requires having the right insurance coverage. The nature of the work involves unique risks, and having adequate insurance coverage is vital to protect the business and its assets. Here are the major types of insurance coverage required for a tow truck business:

Trucking liability Insurance: This is a requirement for all businesses. It covers third-party injuries and property damage caused by your tow trucks. It’s usually divided into two categories – Bodily Injury Liability and Property Damage Liability.

Trucking Physical Damage Coverage: This coverage protects your tow truck. It usually includes comprehensive coverage, which covers non-collision related damage, such as fire, theft, and vandalism, and collision coverage, which covers damage from accidents.

Garage Keepers Legal Liability Insurance: This is essential if your business includes storing clients’ vehicles. It protects against damages to customers’ vehicles while they are stored at your premises.

On-Hook Towing Insurance: This specific coverage protects customers’ vehicles while they are being towed. In case of an accident that damages the towed vehicle, this policy would cover the costs.

Medical Payments Insurance: This covers medical expenses for you or your employees in case of an accident, regardless of who’s at fault.

Uninsured/Underinsured Motorist Coverage: This protects your business if you’re involved in an accident with a motorist who does not have adequate insurance coverage.

The costs of tow truck insurance policies will vary based on factors like the number of tow trucks you operate, their make and model, where your business operates, and your previous insurance history.

Also, each state has different requirements for minimum insurance coverage, so you’ll need to ensure that your policy meets these requirements. To get a better understanding of how much tow truck insurance would cost for your business, consider reading our article, ‘How Much Does Tow Truck Insurance Cost?’.

Finally, it’s worth mentioning that while getting insured, it’s crucial to work with an insurance company that has experience in the tow truck business. Some insurers specialize in this industry and can provide tailored coverage that fits your business needs. For a detailed review of insurance providers, refer to our article ‘Best Tow Truck Insurance Companies’.

Remember, insurance isn’t just a legal necessity, but also a valuable tool that protects your business from unexpected costs. Make sure you have the right coverage in place before you start operating.

Setting Up Your Business Operations

Your business location should have enough space for your tow trucks and ideally, for vehicle storage. You’ll also need a secure area for administrative work.

Hiring skilled drivers with a clean driving record is key. Remember, your drivers represent your company out on the road. Providing excellent customer service training can set your business apart.

Acquiring Your First Client for Your Tow Truck Business

Establishing your customer base as a tow truck business owner can be a challenging task, but it’s a crucial part of your venture. The success of your business heavily relies on your ability to generate leads and convert them into loyal clients. Here are several strategies for acquiring your first client:

Leverage Your Personal Network: Start by informing your friends, family, and acquaintances about your new venture. Word-of-mouth referrals can be powerful and may lead to your first customer.

Forge Relationships with Local Businesses: Establish partnerships with auto repair shops, parking lot owners, property management companies, and even law enforcement agencies. These establishments often need towing services and could become steady sources of work.

Offer Competitive Pricing: One of the strategies to attract your first customers could be competitive pricing. Offering discounts to first-time customers or providing special packages could attract individuals to your service.

Online Presence: In today’s digital age, having a strong online presence is essential. Build a professional website that includes your services, pricing, and contact information. Utilize Search Engine Optimization (SEO) techniques to ensure your business comes up when locals search for towing services.

Social Media and Online Advertising: Utilize social media platforms like Facebook, Instagram, or LinkedIn to promote your business. You can run targeted ads to reach potential customers in your area. Also, engage with your followers and respond to their inquiries promptly.

Online Directories and Review Sites: List your business on online directories such as Google My Business, Yelp, and the Yellow Pages. Encourage your first customers to leave reviews on these platforms to increase visibility.

Join a Towing Association: This gives you an opportunity to network with other towing business owners, get valuable advice, and possibly get referrals.

Offer Exceptional Customer Service: Last but not least, offering excellent customer service can help you retain your first client and get word-of-mouth referrals. Always be professional, polite, and helpful.

Remember, patience is key when you are just starting out. It may take some time to get your first client, but with determination, quality service, and effective marketing, you’ll steadily grow your customer base.

Financial Aspects

Starting a tow truck business requires a substantial investment. This includes the cost of tow trucks and equipment, insurance premiums, licensing fees, employee salaries, and marketing expenses.

Your pricing should cover your costs and yield a profit without being uncompetitive. To manage your finances, consider using accounting software or hiring a professional accountant.

Growth and Expansion

Once your business is established, consider expanding your services. You could offer roadside assistance, vehicle storage, or even start a repair shop. Growing your fleet will allow you to serve a larger area and take on more jobs.

How much is the tow truck business startup cost?

Launching a tow truck venture demands significant startup capital, with costs varying based on whether you purchase a new or used truck or lease one. Acquiring a new truck might require an investment between $66,500 and $272,000, accounting for the truck, necessary startup costs, and a buffer for unexpected expenses. If you opt for a used truck, costs could range from $27,500 to $159,000. Leasing a tow truck might cost annually from $24,500 to $72,500, but this recurs yearly. These costs exclude variable expenses such as fuel, maintenance, and payroll, which vary based on individual circumstances. Learn more details at how much tow truck business startup costs


Starting a tow truck business is a significant endeavor that requires careful planning and a deep understanding of the industry. However, with the right mindset, resources, and dedication, you can establish a profitable towing business that stands the test of time. Embark on your entrepreneurial journey and make your mark in the towing industry.

Thang Truong

Thang Truong covers small business insurance and small business success at BravoPolicy. He is a licensed P&C insurance agent. Previously, he held product leadership positions at, Capital One, NerdWallet, and Mulberry Technology. He holds a MBA degree from UC Berkeley - Haas School of Business.

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